Returning to “The House of Nespresso” with FutureDeluxe and Fable FX
For their follow-up to last year’s ambitious work for Nespresso, CG style masters FutureDeluxe team with Stockholm digital creature specialists Fable FX to create another hyper-real and coffee-centric domestic fantasy.
FutureDeluxe founder/ECD Andrew Jones: “The brief was to create a magical world within which we tell the story of Nespresso’s range of festive products for their 2021 global Christmas campaign.
“We set about creating a detailed and intricate environment built around the Tree of Treasures – An enchanting tree that grows and encapsulates the environment and the wildlife within it, whilst revealing the full range of Nespresso products throughout the various campaign films and key visuals.
“The result is a series of magical, lifelike films that have driven brand and product awareness across social, online and retail experiences.”
Agency: Hogarth, McCann
Creatures: Fable FX