The increasing complexity of falling domino formations create a riveting metaphor for the problems and promise of Japans’s aging population in this all-CG spot by WOW director Daihei Shibata for the country’s Ministry of Economy.

Daihei Shibata: “When the super-aging society arrives, what will happen in Japan? Whether you are pessimistic or optimistic, what the future will be like is yours.

“Dominos, which represent the future, continue to progress gently, expressing the middle between static and dynamic, coldness and heat, with the melody of Rie Yuizumi’s piano and Kenichi Asai’s narration.”
 

 
Narration:

This country has continued running.
We made several decisions and dreamed of a fertile future.
2020 and beyond.
What kind of future is waiting for us?

● Our Future, 40% of Japanese will be elderly.
○ Our Future, Over 60 years old entrepreneurs are born one after another.
● Our Future, Sick people waiting due to a shortage of doctors flood the town.
○ Our Future, There are AIs in each household to support medical diagnosis
● Our Future, Resource soaring and even electricity becomes high-end goods.
○ Our Future, Electricity will be “to buy” to “to create”.
● Our Future, Because of the declining birthrate, many schools will be discontinued.
○ Our Future, Children from all over the world learn together through VR.
● Our Future, DNA information is also gathered and privacy is lost.
○ Our Future, Biological information analysis allows you to grasp even diseases before onset.
● Our Future, Population decline does not stop and many local villages disappear.
○ Our Future, Popularization of next-generation mobility rescues isolated colonies.
● Our Future, Skilled technologies of small and medium enterprises are cut off due to lack of successors.
○ Our Future, Talent gather from all over the world to inherit JAPAN QUALITY.
● Our Future, Many young genius gave up Japan and leaked out of the country.
○ Our Future, A diverse individuality of everyone is demonstrated and supports the richness of Japan.

Everything is still fictional.
The future will change with how we move.
What future is…
 

 
Agency: Dentsu lab

Production: WOW
Director: Daihei Shibata
Producer: Yasuaki Matsui

Composer/piano: Rie Yuizumi
Sound designer/mix: Kosuke Anamizu
Sound director/music editor: Tokuro Oka
Narration: Kenichi Asai (Sexy Stones Records)

Toolkit: C4D rigid body dynamics