What Matters To Us: How Brands Can Work With “For Youth, by Youth” Communities
March 18, 2024
Believe in Santiago, Chile: “This is the story of David ‘Dick’ Byerly a P&G scientist who started working on a secret project called Project X, which he believed had great potential to revolutionize how families washed clothes.”
Client: P&G
Agency: Saatchi & Saatchi NY
Production: Believe