In their latest in-house motion experiment, the team at Tomorrow Bureau link with sustainability-focused design agency WINT Design Lab to explore how “harnessing air” can can create efficient and durable spaces and packaging.

James Earls, co-founder at Tomorrow Bureau: “PROTOÉDITIONS is a Tomorrow Bureau platform for cross-disciplinary collaboration centered on human perspective. Through dialogue and co-creation with creatives from diverse fields, we examine the emotional potential of design — not just how it looks but how it resonates.
 

“This interrogation resulted in Project ARA which explores how harnessing air can lead to more durable and efficient ways of creating spaces and protecting goods at various scales.”

 
“Over the past few months, we have been working with WINT Design Lab who focus on sustainable product innovation, to investigate the potential benefits of using inflation in new packaging methods. This interrogation resulted in Project ARA which explores how harnessing air can lead to more durable and efficient ways of creating spaces and protecting goods at various scales.

“Inspired by nature’s micro-structures, this film journeys from the microscopic to the monumental. Structured into three chapters, the narrative explores a design methodology grounded in research, experimentation, and applied imagination.”
 
 

 
Production: Tomorrow Bureau, WINT Design Lab
Director: Tomorrow Bureau

Sound: Misha Nikitin