Copenhagen CG specialists Frame help commemorate the 50th anniversary of designer Verner Panton’s now-classic Panthella lamp and showcase the new brass reissue for Danish lighting brand Louis Poulsen.

The Panthella lamp was designed in 1971 and remains today, one of Panton’s most popular creations.

Thomas Bay, founder/EP at Frame: “As part of an ongoing partnership with Louis Poulsen, Frame was invited to reimagine the Panthella visual universe whilst emphasizing the 2021 edition color palette of brass, chrome, black, and orange.”
 

Client: Louis Poulsen

Production: Frame
Director: Frame

Sound design: Waa