Victor Haegelin, Psyop, and WIZZ Unleash “Hayward Magic”

Stop-motion maestro Victor Haegelin, who nailed the fun in this mid-lockdown spot for Expedia, returns with an ambitious looping ode to track and field athletes and the storied Hayward Field at the University of Oregon.

Designed to inspire a new generation of athletes, the film coincides with the completion of Team USA’s track & field Olympic trials at the newly reopened, century-old stadium.

Psyop: “The project was produced in only a handful of weeks and created with 24 frames per second – a rare feat in stop-motion animation – resulting in a precise reproduction of the distinctive techniques and movements of high-level hurdling.”

Watch the making-of video:
 

 
Victor Haegelin and Psyop Unleash "Hayward Magic" | STASH MAGAZINE

Victor Haegelin and Psyop Unleash "Hayward Magic" | STASH MAGAZINE

Victor Haegelin and Psyop Unleash "Hayward Magic" | STASH MAGAZINE

Victor Haegelin and Psyop Unleash "Hayward Magic" | STASH MAGAZINE

Victor Haegelin and Psyop Unleash "Hayward Magic" | STASH MAGAZINE

Client: Hayward Magic

Agency: Wieden+Kennedy

Production: Psyop
Animation: WIZZ
Director: Victor Haegelin
Executive Producer: Andrew Linsk
Sr Producer: Michael Neithardt
Sr Producer (Wizz): Amanda Stubbs
Animator: Julien Jourdain
DOP: Jeremy Lesquenner
Set design team: Géraldine Stivet, Bertrand Leclerc, Tifenn Danion, Kenza Mekiri
Art Director/Model Maker: Coralli Grieu
Puppets Armature/Model Maker: Stephane Viola
Storymatic: Hugo Cierzniak
Character designer: Jules Rigolle

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