WIZZ & Emmanuelle Walker “See Things Others Miss” for Mackenzie Investments

Working thru Toronto agency The Garden, director/illustrator Emmanuelle Walker and WIZZ channel the style of impeccable editorial illustrations into a series of surreal vignettes for one of Canada’s largest investment management firms.

Lindsay Eady, ECD at The Garden: “The first campaign proved that behaving ‘out of category’ captures attention. This year, we wanted to use the inventiveness of that world to bring more of Mackenzie’s innovative approach to life.

“Animation allowed us to make complex stories like energy transition or quantitative models clearer and more visceral while maintaining the distinctive style that builds brand recall”.
 

Images

 
Two people in business attire stand by floor-to-ceiling windows in a modern office, overlooking a city skyline. Sunlight casts long shadows on the floor and plants are visible indoors—perfectly capturing Mackenzie Investments’ drive to See Things Others Miss. Frame from Stash Magazine article.

Illustration of a futuristic city skyline at sunrise, with two people walking on clouds above tall buildings. An airplane with a WIZZ logo flies by, leaving a white trail—inviting you to See Things Others Miss near the glowing orange sun. Frame from Stash Magazine article.

An illustration of two people near a wide river and waterfall. While one stands on the edge, another walks on a stairway of light—embodying the spirit to see things others miss—across the water under a setting sun and silhouetted trees. Frame from Stash Magazine article.

Two people stand before a brick wall with a tunnel-like opening at the bottom, revealing a sunlit, green landscape beyond—an invitation to see things others miss, with trees and nature visible in the distance. Frame from Stash Magazine article.

Two people in business attire stand in a desert beside a large, vertical, transparent glass panel reflecting the sandy landscape and sky. Sparse tufts of grass dot the sand around them, as if envisioning possibilities with Mackenzie Investments. Frame from Stash Magazine article.
 

Credits

 
Client: Mackenzie Investments

Agency: The Garden
ECD: Lindsay Eady⁣
Copywriter: Yasmine Moghimi
Art Director: Vivienne McCarley
Design Director: Adriana Ivory
Studio Director: Jamie Morren

Agency: Bleublancrouge
Project Manager: Sabrina Young
Copywriter: Karine Bouchard, Christian Bergeron

Production: WIZZ
Director: Emmanuelle Walker
EP: Matthieu Poirier
Production Manager: Melanie Gillot
Illustrator: Emmanuelle Walker
Production Coordinator: Hugo Legay
Scouting Manager: Julie Bellemare
Assistant director: Anne Pulce
Storyboard Artists: Emmanuelle Walker & Virgile Chéraud
Character Design: Emmanuelle Walker
2d Background Artists: Emmanuelle Walker
Lead Animator: Emmanuelle Walker
Animators: Virgile Chéraud, Thaïs Mercier, Nicolas Macia
Clean Up Supervisors Angsane Pujade-Renaud
Lead Compositing Artist:
Olivier Stéphant
Editor: Marius Corroler
Technical Director: Hadrien Farre
IT: Nicolas Biardeau & Emmanuel Zangzang

Production: Fieldtrip
Producer: Elise LeBel

Music: Eggplant Music & Sound
EP: Nicola Treadgold
Associate Producer: Nick Nadeau
Music: Adam Damelin
Sound Engineer: Ben Spiller

Mix: Studio La Majeure
Mixer: Mathieu Morin

VO Talent: Ricardo Trogi