WWF Market “Locally Sourced” Brand Film by Ethem Cem
Director/designer Ethem Cem in Istanbul, Turkey: “WWF Market offers a wide selection of products ranging from sustainably made clothes to zero plastic alternatives for everyday use.
“All products are sewed in fair-trade certified ateliers and distributed using eco-friendly packaging. Compared to the industry-standard global supply chain operations, WWF Market’s end-to-end local manufacturing approach results in carbon-efficient operations.
“From cotton farm to packaging, all stages of production take place in an area of 416 km2. Keeping this area small helps to keep the carbon footprint small.”
Director: Ethem Cem
Designers: Kaan İşcan, Ethem Cem
Animation: Eray Çimen, Kaan İşcan
Music/Sound Design: Mert Gençer