Yves Geleyn Hops Into the Lunar New Year for Coca-Cola

Following up on their 2022 Lunar New Year spot (featured on the cover of Stash 152), director Yves Geleyn and the Hornet crew once again transform the traditional Chinese holiday into a universal family heart-tugger for Coke.

From the team at Hornet: “Yves’ poignant storytelling and command of narrative details magnify the emotional intimacy of our Rabbit family’s journey to overcome their differences, culminating in a particularly arresting moment of reunification and belonging.

“Yves heightens the film’s underlying message through contrast and a macro lens, pulling us down into the rabbit’s perspective while deftly juxtaposing Chinese-inspired landscapes and fine details.

“With the help of Peter de Sève, feature film illustrator and character designer extraordinaire, Grandma and Grandson Rabbit’s designs feel connected yet allow their distinct personalities to shine through.”

Yves Geleyn: “Peter has an unparalleled ability to express emotions with the flick of a pencil’s line. His contours and features bestow a human-like manner that allows these anthropomorphized animals to carry the weight of this story’s dramatic arc.”
 
 
Coca-Cola Lunar New Year 2023 Yves Geleyn Hornet | STASH MAGAZINE

Coca-Cola Lunar New Year 2023 Yves Geleyn Hornet | STASH MAGAZINE

Coca-Cola Lunar New Year 2023 Yves Geleyn Hornet | STASH MAGAZINE

Coca-Cola Lunar New Year 2023 Yves Geleyn Hornet | STASH MAGAZINE

Coca-Cola Lunar New Year 2023 Yves Geleyn Hornet | STASH MAGAZINE
 
Client: Coca-Cola

Agency: Unlisted, Ogilvy

Production: Hornet
Director: Yves Geleyn
Managing Partner: Hana Shimizu
Head of Production: Karen Lawler
Head of Creative Development: Kristin Labriola
Executive Producer: Marty Geren
Production Supervisor: Dez Stavracos
Producer: Hanna Smith-Ide
Production Coordinator: Judy Tam
Talent Coordinator: Jon Chun
Senior Editor: Anita Chao
Editor: Matthew Sandager
Assistant Editor: Cole Bannick
Storyboard Artist: Steph Dere, Kaycee Nwakudu, Sami Healy
Character Designer: Peter de Sève
Designer: Margaux Zinsner, Hannah Kim
Environment Designer: Chiara Benedetti, Thomas Dubois, Alexis Liddell
Matte Painter: Tristan Ménard
CG Lead: Corey Langelotti, Richard Kim
Modeler: Angeline Rivera, Constance Bensen, Chris Cruz, Super Dope
Rigging Super: Dope, Nicholas Christie
Grooming Super: Dope
Animator: Matt Corsillo, Tom Shek, Meg Oswalt, Hee Jin Kim, Nicholas Christie
Animation Support: Tania Florit, Zoey Dang
Look Development Super: Dope, Alvin Bae, Natalia Perez Melendez
Light/Rendering: Richard Kim, Cody Chen, Sylvia Apostol, Laney Lai, Nicole Noel, Alvin Bae
Compositor: Paulo Dias, Andy Malvasio, Fred Kim

Music/Sound Design/Mix: Ambrose Yu