The ethos of sustainability behind EV brand Polestar finds expression in a series of airy and intriguing kinetic sculptures in this spot from director Adam Marko-Nord with animation by Swedish studios Edisen and Haymaker VFX.

Adam Marko-Nord: “This was a challenging production as it covered so many aspects of film production and creative development. When we decided on the concept of creating a museum with installations that captured the ideas behind Polestars circularity program, we had to rack our brains to come up with striking visuals that told that story.

“We set a rule for ourselves that each installation actually could be built, at least in theory. So we went through a lot of different ideas to come up with these final ones. The actual production was then produced in full CG, in-house and together with our partners at Gothenburg-based studio Haymaker.”
 
 

 
Client: Polestar
CD: Daniel Lidén

Production/animation: Edisen
Director: Adam Marko-Nord
Producer: Johan Sundbaum, Ida Tenggren
EP: Gustav Garhammar
CD: Mårten Lindsjö

Animation: Haymaker VFX
CD: Magnus Engsfors
Producer: Andreas Hylander