The character animation team at Polyester in Toronto break out a diverse cast of personalities and multiple production techniques in this snappy film for the University of Regina thru Halifax agency M5.

Jeremy Dimmock, co-founder at Polyester: “M5 wanted to introduce the University’s Imagineur program designed to empower Gen Z entrepreneurs. Landing on the metaphor of a bottle cap being more than just a bottle cap, they came to us to bring the concept to life.

“In response, we crafted a 30-second animation for TV and social that follows the bottle cap through a variety of styles and techniques that blend together to elevate a simple journey into a more ambitious visual kaleidoscope speaking to the target audience.”
 
 

 
Client: University of Regina

Agency: M5
Executive Creative Director
: Damian Bonse
Creative Director: Jim Mackey

Senior Writer: Vanessa Moeller

Senior Art Director
: Rocio Ugarte
Senior Account Director
: Kate Guest

Production: Polyester Studio

Producers: Suzy Bradshaw, Alyssa Molfetta 

Storyboard/concept artist: SJ Lee, Lily Chiao, Brent Beauchamp, Jakub Szczesniak, Jacqueline Lai

Cel Artist: SJ Lee, Lily Chiao, Michael Rillo, Inés Fragueiro

3D Artist: Jakub Szczesniak, Jacqueline Lai

Compositor: Jakub Szczesniak, Jacqueline Lai

Audio: M5
Senior Director: Scott Loane
Sound Engineer: Grant King