Framestore and VML UK “Rethink Stability” for Lombard Odier

The crew at Framstore spins up a tiny metaphor for adaptive stability in this full-CG spot thru agency VML UK for Lombard Odier, a private Swiss bank doing business since George Washington was president.

​Julian Watt, creative lead at VML: “The idea was created as a strong and simple reminder of the fundamentals of stability, using the spinning top as elegant metaphor for navigating precarious times. The craft, deliberately intricate and detailed, counterpoints and compliments the simple and clear philosophy that sits at the heart of the brand.”

Fabio Mancone, partner at Lombard Odier: “Rethinking is in our DNA. In a world that feels increasingly out of balance, this campaign challenges the idea that stability is something static. Instead, we see it as something dynamic that must be actively created.”
 
 
Lombard Odier Rethink Stability ad by Framestore and VML UK | STASH MAGAZINE

Lombard Odier Rethink Stability ad by Framestore and VML UK | STASH MAGAZINE

Lombard Odier Rethink Stability ad by Framestore and VML UK | STASH MAGAZINE

Lombard Odier Rethink Stability ad by Framestore and VML UK | STASH MAGAZINE

Lombard Odier Rethink Stability ad by Framestore and VML UK | STASH MAGAZINE
 
Client: Lombard Odier

Agency: VML UK
CD: Christopher Joyce
Creative: Julian Watt, Ollie Jarrott
Producer: Roz Lawson
Project Director: Matthew Bristow

Production: Framestore
CD: Sharon Lock, Kamen Markov
Designer: David Locchead
Head of CG: Johannes Sambs
VFX Supervisor: Pedro Sabrosa, Owen Braekke-Carroll:
Producer: Mariano Carrara
CG Artist: Brad Noble, Luis Ormeno Fernandez, Cosku ‘Joshku’ Ozdemir, Alibi Studios
Compositing: Maxime Pillonel
Flame Artist: Ben Gallagher
Coordinator: Romena Vasanthanayagam, Danielle Temple

Sound Design: Runamok