Nella Addy, director/co-founder at London animation studio Feral Child, and MJZ director Steve Ayson are back with another animated musical comedy for Life360, this time for the launch of the app’s Pet GPS tracker.

As with the previous spot, “I Think of You (Dying)”, this new work was animated by Passion Pictures and developed thru agency Alto with a perfectly ridiculous track by songwriter Nick Lutsko and music by Walker.

From Passion Pictures: “The film is based on a universal truth: Dogs are Better than people, so how would you feel if your canine companion went missing? The worst people in the world are unveiled in hand drawn 2D animation, resolved with pet parents putting their minds at ease thanks to Life360.”
 
 

 
Client: Life360

Agency: Alto New York
CCO/Founder: Hannes Ciatti
ECD: Jason Bagley
CD: Darcie Burrell, Lawrence Mellili
EP, Film: Josh Litwhiler

Production: MJZ
Director: Steve Ayson
EP: Noah Goldsmith
Producer: Martha E. Davis
DOP: Larkin Seiple
Production Designer: JC Molina

Animation: Passion Pictures
Animation director: Nella Addy

VFX: KEVIN
VFX Supervisor: Robert Murdoch
Producer: Andrew Cowdery

Edit: Trim
Editor: Tom Lindsay
EP: Polly Kemp
Assistant Editor: Milo Benett

Grade: Trafik
Colorist: Ricky Gausis
Producer: Phoebe Torsilieri

Music: Walker
Composer: Nick Lutsko
Managing Director: Sara Matarazzo
EP: Dottie Scharr

Sound Design/Mix: Dan Flosdorf