Psyop Launches Multi-Studio Creative Studio Network, Psyop Independent Media Group
June 1, 2026
Working with illustrator/artist Joanna Blémont, director Isabel Garrett and the Blinkink animation team break out the acrylics and oil sticks in 2,000 frames of hand-rendered love for the venerable luxury label Loewe.
From Blinkink: “Created in celebration of Loewe’s 180th anniversary with narration by Antonio Banderas, the campaign charts one of fashion’s most storied legacies with boundless imagination and an uncompromising commitment to craft.
“The film operates as a continuous loop which honors Loewe’s philosophy that creativity does not end, it renews.”
“Rather than a conventional retrospective, the film operates as a continuous loop which honors Loewe’s philosophy that creativity does not end, it renews. The concept of 180 is not a full stop, but a turning point.
“For director Isabel Garrett, the project is a deeply personal one. A long-time admirer of both Loewe and Blémont, Garrett brings to the film a talent for building intricate, atmospheric worlds that feel at once surreal and warmly human.
“Every frame was crafted in a process as painstaking as it is beautiful with a team of 10 painters. To manage the scale of the project, we developed techniques such as painting in layers while maintaining the integrity of the hand-made animation with as little digital intervention as possible.”
Client: Loewe
Producer: Maite Martinez Linero
Project Manager Specialist: Lara Alvarez
Image Director: Alexandra Watts
Senior Art Director: Melanie Dagher
Production: Blinkink
Director: Isabel Garrett
EP: Josef Byrne
Head of Production: Alex Halley
Producer: Sam Atkin
Director (Cover): Daniel Quirke
DOP: Ronnie McQuillan
Production Assistant: Tilly Sullivan
Lead Illustrator/Designer: Joanna Blémont
Concept Artist: Tom Clohosy Cole, Ana Popescu
Script development: Renee Zhan
Storyboards: Ed Smith
Animation: Bonsoir
Lead Painter: Tom Clohosy Cole
Painter: Anita Bruvere, Sharon Liu, Haemin Ko, Natasza Cetner, Renaldho Pelle, Christiane Matz, David McShane, Samira Amin, Eilidh Nicol
Lead Compositor: Andrew Khosravani
Compositor: Lina Larsen, Aaron Lampert
Grade: Electric Theatre Collective
Colorist: Andi Chu
Producer: Renata Fabri
Composer: Frederic Sanchez
Sound Designer: Ines Adriana
VO: Antonio Banderas
