RESET directing duo Dorian & Daniel and an army of VFX artists at Untold Studios in London wrangle a troupe of impossibly happy CG jungle characters for Tropicana’s ‘Give Life Some Juice’ brand campaign.
Mark Figliulo, founder and creative chair at agency FIG: “There’s a reason electricity is nicknamed ‘juice.’ It makes things happen. We took that cultural truth and reimagined it through a more emotional lens, focusing on the feeling of uplift that Tropicana can bring.
“Instead of leaning into category conventions, we built an entirely new world that’s expressive, character-driven and rooted in the tropics to show how even a small moment can transform your day.”
Tropicana: Anthem (above)
Tropicana: Soar





Client: Tropicana
Agency: FIG, TBWA\Chiat\Day, Dentsu Creative
Production: RESET
Director: Dorian & Daniel
EP: Helen Hollien
Post/VFX: Untold Studios
CD: Adam Droy
EP: Melody Alexander, Nathan Hoad
Producer: Ashlyn Hardie, Harriet Sail
Editor: Ryan McKenna
Coordinator: James Owens, Micaela Balbuena Goni, Annabelle Brewer, Callum Brettell
VFX Supervisor: Maria Carriedo, Vanessa duQuesnay, Benoit Moranne, Michael Diprose, Margaux Huneau, Will Burdett, Thomas Huizer, Andrea Lacedelli
Animation: Rhiannon Evans
VFX Artist: Christian Kesler, Maksim Kuznetsov, Jesus Para, Igor Zanic, Shubham Mehta, Nishant Kumar, Erasmo Torallas, Andreas Graichen, Andrea Salvatori, George Rigby, Gauri Razdan, Amanda Cheung, Patrick Altmaier, Emma Tyler, William Lorenzetti, Somesh Tiwari, Arnau Gilabert, Sukanta Chakraborty, Howard Margolius, Tom Bailey, Irina Alzuru, Ullas Thunga, Dean Faulder, Felix Benning, Hemendra Bhagat, Vinay Sharma, Parteek Singh, Salman Attar, Alberto Lara, Philippe Moine, Judit Navarro Lopez, Gautam Gulaskar, Rajkumar C, Lynn Dekker, Alex Miller, Becanti Wijnbergh, David Vincze, Bhavesh Budhkar, Matthew Crowe, Sparsh Kumar, Roman Vrbovsky, Russell James, Carlos de la Sotilla, M Gopikapriya, Jorge Del Cano, Michele Fabbro, Chris Wilson, Sean Petherick, Vlad Holst, Aniket Pitale, Daniel Gerhardt, Paolo Ceresa, Ed Sherwood, Andy Wheater, Claudio Quarra Sacco, James Primhak, Trajche Markov, Briag Mallat, Manon Cauzid, Ed Turvey, Heide Dahle, Fred Heymans, Ihsan Cihan, Juriaan Wolters, Matteo Franceschi, Fabio Montesel, Levent Kavcioglu
Music/Sound Design: Heard City
Managing Partner: Gloria Pitagorsky
Sound Mix: Eric Warzecha, Chloe Discala, Zoltan Monori, Virginia Wright
EP: Liana Rosenberg
Assistant Producer: B Muñoz, Nick DuVarney, Dylan Stetson
Music Supervision: Good Ear
Music: Forrest Frank and Connor Price “UP!”