Miles Davis “What’s Love Got To Do With It” Music Video by Irina Rubina

Inspired by Miles Davis’ own original paintings, director/animator Irina Rubina conjures a whimsical and intricate interpretation of the trumpeter’s cover of Tina Turner’s 1984 hit “What’s Love Got To Do With It”.

Irina Rubina: “It was such an honor and a pleasure to dive into Davis’ artwork and to develop an abstract story based on it. Although, finding an adequate and respectful translation of Davis’ drawing style was quite a challenge as it’s full of small beautiful details.

“Our goal was to faithfully represent the complexity in the visual approach of Miles Davis on the one hand and animate efficiently within the constraints of a short-term production framework on the other.

“Working with an elaborate system of loops was our way of navigating through this challenge; a rhythmic system that also perfectly interacts with this incredible piece of music.”

The track “What’s Love Got To Do With It” is included on the Miles Davis album That’s What Happened 1982-1985: The Bootleg Series Vol. 7 released in the summer of 2022.
 
Miles Davis Whats Love Got To Do With It Music Video Irina Rubina | STASH MAGAZINE

Miles Davis Whats Love Got To Do With It Music Video Irina Rubina | STASH MAGAZINE

Miles Davis Whats Love Got To Do With It Music Video Irina Rubina | STASH MAGAZINE

Miles Davis Whats Love Got To Do With It Music Video Irina Rubina | STASH MAGAZINE

Miles Davis Whats Love Got To Do With It Music Video Irina Rubina | STASH MAGAZINE
 
Artist: Miles Davis

Label: Sony Music Entertainment
Senior Producer: Derek Watson,
Senior Creative Director: Noah Shulman

Production: iraru.films
Director/designer: Irina Rubina
Animator: Michelle Brand, Lewis Heriz, Veronica Solomon, Anita Gill, Luca Tóth, Irina Rubina
Clean-up/color/in-between artist: Iris Maier
Editor: Irina Rubina
Compositor: Toby Auberg, Irina Rubina

Immediate Byte