In this new work for Chinese personal care appliance brand Laifen, Shenzhen-based motion designer/director Chiu Ho answers the question: Just how much style and drama can you pack into a video for an electric toothbrush?

Chiu Ho: “Our team received an invitation from Laifen to create a concept film for the world’s first titanium electric toothbrush. Inspired by cutting-edge materials and intelligent manufacturing processes, we opened an in-depth dialogue between technology and aesthetics.

“From the precision forging of aerospace-grade titanium to the ultra-light form and corrosion-resistance, the film reveals the material revolution of ‘the battle of millimeters’. With titanium as a pen, Laifen redefines the boundaries of oral care.”
 
 

 
Client: Laifen
Client representative: Tommy Zhou, Dave.L

Director: CHIU, 尼古拉斯扭蛋
EP: CHIU
Production manager: Z, 贝妮
CG Artists: CHIU, 尼古拉斯扭蛋, yuanlin, 圣光L1ght, yingnan
modeling: 正经建模
VFX: SHUIFX, Bao, 晖哥

Music/sound design: Sam Foster