Permanent Collection

Art&Graft and Kyra Bartley Disrupt the Definition of Dyslexia

Posted on Thursday, June 11, 2026

The design and animation team at Art&Graft in London join forces with FINCH director Kyra Bartley to help global charity Made By Dyslexia hijack common perceptions and the wider definition of dyslexia.

Mike Moloney, ECD at Art&Graft: “Right now, when kids and parents search ‘What is dyslexia?’ online, they are told it is a disability or a lifelong learning disorder. Nine in 10 say this makes them feel hopeless or scared for their future. The problem is these descriptions fail to include dyslexics’ extraordinary strengths.

“The goal is to have millions of children and parents find the film it at the top of their search results and glimpse their bright futures.”

“To change this, we created this short animation (starring the voices of Jeremy Irons, Liv Tyler, Jaalan Best, Lee Perry, and young actress Hope Day) to hijack the search ‘What is dyslexia?’, so millions of children and parents find the film it at the top of their search results and glimpse their bright futures.

“We explored a hybrid animation style, with hand-drawn brush stroke animation weaving into 3D renders to unify the visual language and add an extra layer of texture. The result blends the hand-crafted quality of traditional animation with the depth and flexibility of 3D.”

Images

A young girl with dyslexia sits at a desk with a laptop, surrounded by oversized 3D letters in a colorful library imagined by Art&Graft and Kyra Bartley. Books line the shelves behind her, while an alphabet chart hangs on the wall. Frame from Stash Magazine article.

An elderly man and a young girl, inspired by Kyra Bartley’s dreamy style, sit at a table illuminated by soft, colorful light, working on wooden crafts together in an artistic scene filled with glowing and pastel tones. Frame from Stash Magazine article.

A close-up of an animated character’s face, with large expressive eyes, a small nose, and curly hair—rendered in a vibrant, painterly digital art style inspired by Art&Graft. Frame from Stash Magazine article.

A young girl in purple clothing and boxing gloves stands in a boxing ring facing a much larger opponent, with colorful lights and a crowd in the background—a vibrant scene inspired by Kyra Bartley's Art&Graft style. Frame from Stash Magazine article.

A young girl with curly hair in a colorful sweater sits at a desk drawing—a scene echoing how Art&Graft and Kyra Bartley disrupt the definition of dyslexia—surrounded by papers, books, a world map, and an alphabet chart illuminated by soft, colorful light. Frame from Stash Magazine article.

Credits

Client: Made By Dyslexia
Team: Chris Casdagli, Shirley Short, Alice Harper, Henni Grainger

Agency: Clemenger BBDO

Production: FINCH
Director: Kyra Bartley
EP: Rob Galluzzo
Producer: Corey Esse
Creative Developer: Kate Hankin, Genevieve Maignot

Design/animation: Art&Graft
ECD: Mike Moloney
EP: Kate Griggs, Lainey Musselman, Rob Galluzzo
Head of Production: Tom Bromwich
CD: Stephen Middleton
Creative Lead: Freddie Griffiths
3D Lead: Felix Weyss
Lead Producer: Mike Tsenti
3D Artist: Marina Nakagawa, PJ Joshi, HsiJen Liu
3D Layout/Character Animator: Neil Ingle-Lai
3D Character Animator: Roly Edwards
Character Designer: Hsin Lin
Compositor: Max Callaby
2D Designer: Ezgi Pancar
3D Layout: Joshua Booth
3D Rigger: Ahmed Shalaby
3D Modeler: Eder Carfagnini, Diana Acien

Music: Lorne Balfe
Original Song: “Colours” by Ted Griggs

Sound Design: MassiveMusic

Stephen Price

Stephen is the co-founder/CD of Stash Media Inc. and the executive editor of Stash Magazine and the Stash Permanent Collection.
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Category: Animation, Brand film, Character Animation, Featured · Tags: Art&Graft, Clemenger BBDO, FINCH, Made By Dyslexia