Permanent Collection

Black Kite Shapes “Your Dreams Engineered” for Honda

Posted on Monday, July 20, 2026

The VFX/post team at Black Kite Studios in London build out a magical and riveting, blob-filled world with Magna director Ryan Chun in the latest in Honda’s long-running and multi-award winning Power of Dreams campaign.

Ryan Chun: “What excited me most was the idea that every great thing starts out small and uncertain and I wanted to capture the joy, curiosity, and determination that goes into making something.

“Whether it’s a car, a film, or anything you’re driven to create, that journey feels universal. It’s a celebration of the process just as much as the final product. I love how the spirit of the film’s message became our own mantra while making it. A true collaboration.”

Images

A person leans into a large, shiny, white blob against a concrete wall in a minimalist, blue-lit room with a skylight above—a futuristic scene where Dreams Engineered by Honda come to life. Frame from Stash Magazine article.

A woman looks at a floating translucent shape in a futuristic room with Honda engineering diagrams projected on walls, embodying the spirit of “Your Dreams Engineered” by Honda. Frame from Stash Magazine article.

Two people stand near a large, circular, wooden structure with vertical slats, creating dramatic shadows on the floor in a dimly lit, spacious room—a setting where Dreams Engineered come to life in every detail. Frame from Stash Magazine article.

An older man arranges car model parts and design plans on a table, including a red model car, Honda diagrams, and various white components, viewed from above—bringing to life the spirit of "Your Dreams Engineered. Frame from Stash Magazine article.

Floating spheres drift above a hazy cityscape with the white Honda logo and HONDA text centered in the foreground against a sunrise or sunset sky, embodying engineered dreams that soar like a Black Kite on the horizon. Frame from Stash Magazine article.

Credits

Client: Honda

Agency: Pablo
CCO: Dan Watts
Creative Partner: Chris Bovill, John Allison
Creative Group Head: Victoria Daltrey, Will Bingham
EP: Sasha Mantel
Assistant Producer: Jack Bass
Junior Producer: Amber Maguire
Design Director: Rodrigo Castellari, Mark Harrison
Deputy Head of Creative Production: Demi Osman
Creative Artworker: Viren Patel, Steve Savory

Production: Magna
Director: Ryan Chun
DOP: Chuck Owens

VFX/post: Black Kite Studios
CD: Jonathan Box
EP: Hazel Gibson, Tamara Mennell
VFX Super: Ian Baxter, Jonathan Box
VFX Artists:, Alexandra Lucut, Amir Bazazi, Andy Roberts, Arnau Gilabert, Aurelien Lemonnier, Chan Ah-Hong, Chris Gill, David Loh, David Wanger, David Wood, Ethan Francis, Jim Cullen, Jorge Montiel Meurer, Luis Villalonga, Luke Todd, Matt Shires, Nigel Timms, Pat Keogh, Radu Ciubotariu, Rémy Herissé, Robert Reinschedl, Sophie Langton
Production Coordinator: Leanne Gillett Finglas
Colorist: Richard Fearon, Tom Mangham

Edit: Shift Editing

Sound: 750mph

Stephen Price

Stephen is the co-founder/CD of Stash Media Inc. and the executive editor of Stash Magazine and the Stash Permanent Collection.
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Category: Advertising, Featured, VFX · Tags: 750mph, Black Kite Studios, Honda, Magna Studios, Pablo, Ryan Chun, Shift