An expansive, modern hall containing an installation of hundreds of upright metal stands arranged in concentric, symmetrical circular patterns, as seen in the Dyson Clean+Wash Hygiene vacuum-mop film by Optical Arts. Frame from Stash Magazine article.

Optical Arts Drops the Mops Like Dominos for Dyson

CD Fabrice Le Nezet and the team at Optical Arts in London (whose many CG feats we track here), elevate Dyson’s Clean+Wash Hygiene vacuum-mop by substituting fun and energy for the standard features list and beauty shots. [Watch]

Four scenes unfold: a person climbs into a white blob in an inventive space; a large wooden bowl sits center stage in a tranquil room; at a desk, someone meticulously assembles model cars—a nod to the Honda Your Dreams Engineered commercial by Ryun Chun and Black Kite Studios; finally, a woman gazes thoughtfully at floating objects near detailed technical drawings. Frame from Stash Magazine article.

Black Kite Shapes “Your Dreams Engineered” for Honda

The VFX/post team at Black Kite Studios in London build out a magical and riveting, blob-filled world with Magna director Ryan Chun in the latest in Honda’s long-running and multi-award winning Power of Dreams campaign. [Watch]

GWR Five & the Dragon Quest commercial by Not To Scale | STASH MAGAZINE5

Peter Baynton & Not To Scale Launch Dragon Quest for GWR

Oscar and BAFTA-winning director Peter Baynton leads a hefty 2D and 3D animation crew at Not To Scale into his second grand adventure in adam&eve\TBWA’s long-running Famous Five series for Britain’s Great Western Railway. [Watch]

Milano Cortina 2026 Olympic Winter Games BBC Trailer by NOMINT | STASH MAGAZINE

Pyro-Mation: NOMINT Teases the Milano Cortina 2026 Winter Olympic Games on BBC

Wrangling 700 3D‑printed athletes and a dozen pyro techniques, director Yannis Konstantinidis and the fearless stop-motion crew at NOMINT craft a dazzling trailer for the BBC’s coverage of the 2026 Winter Olympic Games. [Watch]

BBC 2025 UEFA Womens Euro by Nicos Livesey and Blinkink | STASH MAGAZINE

Nicos Livesey Stops at Nothing for 2025 UEFA Women’s Euro

Blinkink director Nicos Livesey and BBC Creative (who teamed on this breakout 2018 World Cup work) just dropped another craft-heavy soccer spot, a stop-motion spectacle for BBC’s coverage of the 2025 UEFA Women’s Euro. [Watch]

GWR A Thrilling Engagement ad by Peter Baynton and Not to Scale | STASH MAGAZINE

Peter Baynton and Not to Scale Chase “A Thrilling Engagement” for GWR

Not to Scale director Peter Baynton takes over the adventures of the Great Western Railway “Famous Five” campaign, capturing the charm of Eileen Soper’s original illustrations with a modern romantic twist and new characters. [Watch]