Nicos Livesey & Blinkink Muscle Up for Mighty Mac Mini

Blinkink stop-motion master Nicos Livesey continues his recent run of hits (see here and here) with this 40-second blast of frenetic fun for the launch of Apple’s newest iteration of the Mac mini thru TBWA\Media Arts Lab.

From TBWA\Media Arts Lab: To mark the latest evolution of the Mac mini, Apple has created ‘The Mighty Mac mini’ – a handcrafted claymation film that squeezes a lot of personality into five by five inches.

Now powered by the all-new M6 chip, the Mac mini brings up to 4x faster AI performance, 40% faster CPU, up to 2x faster graphics and 2x faster storage. With all that power under the hood, developers and creatives can take on more ambitious AI workflows, while also handling everything from everyday productivity to demanding creative and coding work.
 

Images

 
A Mac Mini computer with muscular human arms and legs is doing push-ups on a plain white background. Frame from Stash Magazine article.

A toy-like race car with an Apple logo, large rear tires, twin exhaust pipes with flames, engine parts on the hood, and tire skid marks on a white surface. Frame from Stash Magazine article.

A computer with a brain and multiple robotic arms holds a joystick, a pie chart, a molecule model, a keyboard, and other objects, symbolizing multitasking and technology. Frame from Stash Magazine article.

A cartoon rocket with the Apple logo blasts off amid clouds, emitting blue flames from its engines. The rocket has orange and gray colors and a blocky design. Frame from Stash Magazine article.

A figurine with a muscular human body, flexing arms, red shorts, and a Mac Mini computer as its torso, shown against a plain white background. Frame from Stash Magazine article.
 

Credits

 
Client: Apple

Agency: TBWA\Media Arts Lab

Production: Blinkink
Director: Nicos Livesey

Service company: Stoopid Buddy Stoodios

Color: TRAFIK

Music/Sound Design: Racket Club