Lobo breaks out their full range of production and animation skills to yank you back and forth in time to revisit more than 20 of adland’s most-award work for the UK’s prestigious D&AD awards.
“Wish You Were Here? offers an alternate, off-kilter and somewhat belated 50th anniversary tribute to the D&AD, summing up in an unusual way many highlights from over five decades of Pencil winners, it’s also part of a broader Call for Entries campaign aimed at generating awareness and excitement around the 2015 D&AD Professional Awards.
“We didn’t want to simply create a collage of pieces in a retrospective reel fashion. Our goal was to offer a creative reinterpretation of the Awards’ heritage… all the while keeping a coherent visual identity throughout, since D&AD is notorious for its strong brand integrity.”
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