Adidas GLITCH Brand Launch Film

Agile Films director Zac Ella steers the manic, multilayered chaos in this launch film for the GLITCH two-part soccer boot from Adidas which allows players change the outer layer to suit the mood.

Director Zac Ella in London: “GLITCH is the world’s first interchangeable football boot. This is the Brand Launch video that glitches through a multitude of scenes, genres and filming aesthetics.”
 
Adidas GLITCH Zac Ella Iris Worldwide | STASH MAGAZINE

Adidas GLITCH Zac Ella Iris Worldwide | STASH MAGAZINE

Adidas GLITCH Zac Ella Iris Worldwide | STASH MAGAZINE

Adidas GLITCH Zac Ella Iris Worldwide | STASH MAGAZINE

Adidas GLITCH Zac Ella Iris Worldwide | STASH MAGAZINE

Adidas GLITCH Zac Ella Iris Worldwide | STASH MAGAZINE

Client: Adidas

Agency: Iris Worldwide
Creative Director: Rachid Ahouiyek
Creative: Tom Loveless
Creative: Matt Wood
Producer: Catharine Griffiths
Design: Will Timney
Design: Rosie Thomas

Production Company: Agile Films
Director: Zac Ella
 
 

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