Droga5_Under Armour | STASH MAGAZINE

Athletes Ad Infinitum: Under Armour “Rule Yourself”

The Mill VFX team and Oscar-winning director/DP Wally Pfister transform what might have been yet another slick showcase for elite athletes (Misty Copeland, Stephen Curry and Jordan Spieth) into a complex and memorable spot for Under Armour thru Droga5, mobilizing the studio’s skills with Massive software to create subtly different multiples of the talent on a breathtaking scale.

The inspired music choice of Philip Glass’ “Knee Play 1″ doesn’t hurt either.

Client: Under Armour

Agency: Droga5 NY
Creative Chairman: David Droga
Chief Executive Officer: Sarah Thompson
Chief Creative Officer: Ted Royer
Creative Director: Alexander Nowak; Felix Richter
Copywriter: Sergio Alonso
Art Director: Sebastian Piacentini
Junior Art Director: Max Friedman
Junior Art Director: Vignesh Seshadri
Junior Copywriter: Kathryn Kvas
Chief Creation Officer: Sally-Ann Dale
Head of Broadcast Production: Ben Davies
Broadcast Producer: Bill Berg

Production Company: RESET
Director/DP: Wally Pfister
Managing Director: Dave Morrison
Executive Producer: Jeff McDougall
Producer: James Graves

Post Production: The Mill
Senior Exec Producer / Head of Production: Sean Costelloe
Senior Producer: Nirad Bugs Russell
Visual Effects Supervisor / Joint Head of 2D: Gavin Wellsman
Visual Effects Supervisor / Lead Flame: Nathan Kane
Visual Effects Supervisor: Wyatt Savarese
Visual Effects Supervisor: Hitesh Patel
Lead Flame: Ilia Mokhtareizadeh
CG Massive: Cole Clark
CG Massive: Edward Hick
CG Artist: Katie Schiffer
CG Artist: Corey Langelotti
CG Artist: Eric Lane
Colorist: Fergus McCall

Editorial: Stitch
Editor: Andy McGraw

Sound Design: Q Department

Music: Philip Glass, Einstein on the Beach – “Knee Play 1″
Rearrangement: Dunvagen Music Publishers
Sound Mix: Sonic Union

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