Separating your new sneaker from the legions of competitors is the name of the game for sports brands, so to launch the new Echo for Under Armour, Builders Club stirred up a new mix of “structure, layering, transparency, motion, and light”. [Watch]
Thomas Bay, founder/EP at Frame in Copenhagen: “72andSunny approached Frame to develop a series of short films to highlight the many features of the brand new UA Flow Velociti Wind Running Shoes, from American footwear and sporting apparel giant Under Armour. [Watch]
The Mill VFX team and Oscar-winning director/DP Wally Pfister transform what might have been yet another slick showcase for elite athletes (Misty Copeland, Stephen Curry and Jordan Spieth) into a complex and memorable spot for Under Armour thru Droga5, mobilizing the studio’s skills with Massive software [Watch]
