The Atlantic Festival 2020 Graphics Package by ATK PLN

From the release:

In 2020, premiere conferences and events are no longer working to elevate their experience from the year before, but are instead challenged with a drastic pivot to an entirely virtual experience.

For The Atlantic Festival, their 2020 virtual event in September continued to bring on revered speakers including Hillary Rodham Clinton, Dr. Anthony Fauci, Samantha Bee, and Billy Porter.

Don Mischer Productions brought on design-first creative studio ATK PLN to elevate the virtual 2020 Atlantic Festival using a broadcast level graphics package, enhancing the viewing experience for participants.

With a Zoom-fatigued audience tuning in to be enlightened, engaged, and inspired, ATK PLN paid careful attention to bringing heightened production values that would distinguish this experience from the daily lineup of virtual meetings they had become accustomed to.

The ATK PLN team crafted an original opening sequence for the virtual event that also served as a promotional trailer for the conference, with the words literally jumping off the page in a whirling movement of typeface highlighting the latest top headlines.

The design-driven piece is a graphic realization of The Atlantic’s mission to illuminate the American idea, bringing to life some of the publication’s most thought-provoking pieces of 2020 with flowing text cascading out of one story and fusing together in the next.

In addition to the opening sequence, ATK PLN also created a comprehensive graphics package for use across all of the event’s virtual sessions, creating a cohesive visual aesthetic that would convey the premium experience of this marquee event.

This mirrored the standard offerings of a broadcast design package, including original backgrounds, animated logos, lower thirds, titles, transitions, text backgrounds, idents, and screen bugs. This strategy transported viewers out of a stale and generic video interface and into a fully designed and cohesive platform as carefully curated as its in-person versions.
 
Client: The Atlantic

Agency: Don Mischer Productions

Production: ATK PLN
AD/Motion Design: Jackson Armstrong
Motion Design: Ryan Hartsell
CD: Barrett Lewis
Sr. VFX: Mike Roy
Editor: Chris Collins
Producer: Justin Skerpan
EP: Taylor Williams

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