Bang & Olufsen “Exist to Create” by ManvsMachine

Creating desire through tactile elegance, this new spot by ManvsMachine positions a new line of products from venerable Danish consumer electronics brand Bang & Olufsen comfortably in its luxury niche.

ManvsMachine: “The Bang & Olufsen brand is an icon of the product design world, and we were humbled when approached to help them forge their latest ‘Exist to Create’ campaign.

“Working closely with both B&O and Wednesday Agency, we designed and developed a campaign that pays homage to the constancy of care in honest materials and conscientious design choices that are at the heart of the Bang & Olufsen brand.”
 
Bang & Olufsen Exist to Create by ManvsMachine | STASH MAGAZINE

Bang & Olufsen Exist to Create by ManvsMachine | STASH MAGAZINE

Bang & Olufsen Exist to Create by ManvsMachine | STASH MAGAZINE

Bang & Olufsen Exist to Create by ManvsMachine | STASH MAGAZINE

Bang & Olufsen Exist to Create by ManvsMachine | STASH MAGAZINE

Bang & Olufsen Exist to Create by ManvsMachine | STASH MAGAZINE

Bang & Olufsen Exist to Create by ManvsMachine | STASH MAGAZINE

Client: Bang & Olufsen
Agency: Wednesday
Direction/design/animation: ManvsMachine
Audio: Zelig
 
 
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