In their latest work for World Wildlife Fund, the animation team at BluBlu Studio use a vibrant illustrative treatment to interpret a heartfelt poem “encouraging a deeper appreciation for our natural world and the urgent need to protect it”.

From BluBlu: “The ‘Love it or Lose it’ campaign by the World Wildlife Fund (WWF) is a reminder of the swift pace at which we’re losing nature. It highlights the urgent loss of forests, wildlife, and freshwater, emphasizing that our love and action can make a real difference.

“Our longstanding partnership with WWF has seen many projects, but this one truly stood out. The idea was to animate a poem that weaves together themes of love, loss, and the urgency of conserving nature. We were immediately on board, excited to bring this powerful message to life through animation.
 

“This project was a journey of creativity and emotion, aiming to inspire viewers to reflect on their relationship with nature and motivate action towards its preservation.”

 
“We chose a style that uses fluid, organic shapes and vibrant colors to celebrate the beauty of the natural world. Transitioning through color palettes to represent various biomes – deserts, forests, and oceans – we aimed to showcase the diversity and richness of our planet. Our use of After Effects and cel animation allowed for smooth transitions, adding to the animation’s organic and dynamic feel.

“The music composed for the animation captures the earth’s majesty and fragility, underscoring the idea that, despite the damage we’ve caused, it’s not too late for us to help heal our planet. This project was a journey of creativity and emotion, aiming to inspire viewers to reflect on their relationship with nature and motivate action towards its preservation.”
 
 

 
Client: World Wildlife Fund

Production: BluBlu
CD: Monika Kurek
EP: Gabriela Jabłońska
Story: Monika Kurek
Art Director: Jagoda Klaczyńska
Storyboard: Sybilla Kuczniak
Designer: Jagoda Klaczyńska, Sybilla Kuczniak
Animatic: Jakub Kanarek, Karolina Specht
Animator: Piotr Krzyżykowski, Kamil Ostrowski, Karolina Specht, Jakub Kanarek, Julia Hazuka

Sound design: Miłosz Kokociński
Music: Jarek Lublin