SALIER/PARANOID = CROWDED HOUSE

Director Edouard Salier of Paranoid helps make the point about the fun stuff you can fill your life with if you buy internet, phone and cable from giant (mostly monopolistic) corporations. Lots of great details in the dense graphics, especially like the Tivo’d muscle car flame out behind the couch. Agency = Leo Burnett Paris. […] [Read more]

WHAT’S YOUR VODKA MADE OUT OF

At the top the VFX foodchain sits a very few companies with impeccable records and Framestore CFC is one of them. This is their latest, a tall tale for Smirnoff directed by Daniel Kleinman thru Rattling Stick for JWT London. Cut by Steve Gandolphi at Cut & Run. Music by Peter Raeburn at Soundtree. [Read more]

ANIMAL LOGIC GIVES YELLOW A HAND DOWN UNDER

Creepy concept. Nice execution.               Agency: Saatchi & Saatchi, Auckland Director: Mark Molloy Production: Exit Films Post/VFX: Animal Logic [Read more]

A METHOD FOR MAKING PEOPLE OUT OF PEOPLE

Brand new spot for Miller Lite from CP+B and Method that recalls the studio’s 2004 "Carry" spot for Adidas (featuring Kevin Garnett strolling though the city with a convincing heap of people atop his shoulders) and a kind of reverse "Stress Monster" ala Asylum for Element 79 from earlier this year. James LeBloch, Method’s lead […] [Read more]

THE BOND THAT BINDS

From director Fredrik Bond comes proof life is just way better in Prague. Twenty-somethings can afford massively stunning apartments and their cell phones have Houdini-esque powers which allow your inner dancer to break free. The Mill, London supply the cool cable action. Agency: Ogilvy & Mather – Beijing, Production company: Sonny, Music: Dead Mono. [Read more]

A BITT OF ATMOSPHERE

Argentine studio BITT Animation and VFX just finished this 90 sec Ford spot after a three month sched with a crew of 20. Talent close ups were shot against green, everything else, including the flying people, are CG. Co-directors: Pucho Mentasti, Franco Bittolo.   [Read more]