LOGAN GETS HEAVY FOR CASIO

Casio G-Shock watches get a dose of Logan-ification and the whole brand slides many notches up the cool scale with these two new high-speed spots.Watch Gravity. Watch Attack.   [Read more]

MOTION THEORY AND ELLA TAKE THE A TRAIN TO NYC

New Motion Theory work designed to make NYC look like Disneyland. Overall effect is too cutey-pie for my taste but lots of great details make it worth watching more than once. Agency: BBH, directors: Mathew Cullen, Jesus de Francisco, music: Search Party Music, music supervision: Stephanie Diaz-Matos, Todd Roberts   [Read more]

BOOGEYPEOPLE AND ELVES FROM GLASSWORKS

That’s "boogey" as in under your bed and it’s one half of a campaign for the Bank of Ireland from Irish International BBDO and director Rory Kelleher through Company Films. Both spots feature interviews with mythical Irish creatures and extensive post/VFX by the London studio of Glassworks (who just opened a spanking second facility in […] [Read more]

MTV.CA + THC = TRIPPY FAUNA

It was inevitable I guess. The effects of Ontario’s slack pot laws have begun to filter into the local broadcast design scene. Check the evidence: these four Fauna Toy IDs (out of a pool of 15) just finished inhouse by the upstanding citizens of MTV Canada in Toronto.     [Read more]

THE FUNNY SYNDROME

"Funny hip-hop video" is not a phrase you get to type often. This new Swizz Beatz video "Money in the Bank" from Syndrome is riding high on MTV at the moment. I want to believe it’s because of the biting social satire and graphical parody but then again I’m an optimist. [Read more]

SERENA LOVES ANIMATION…

… and a Pontiac Solstice is faster than a Porsche Boxster; so say two new spots from Stardust for Goodby and Leo Burnett Detroit respectively. Watch HP "Serena" and Pontiac "Details" here.   [Read more]