Buckle Up for the Audi “Test Drive”
MPC brings the VFX power (both visible and not) to director Salomon Ligthelm’s testosterone-fueled spot for Audi’s RS line with actor Michael Maino nailing the script from agency Venables Bell. [Read more]
Best of Stash 2016: TV & Cinema Advertising
As ad campaigns expand and blur across a growing number of platforms, the most coveted bragging rights (and budgets) most often remain with work intended for television and cinema screens. So let’s kick off the Best of Stash 2016 with 10 stand out commercials everyone needs to see. [Read more]
Psyop Finds the “The Letter” for Otto
Otto, the European online retail behemoth, joins this year’s parade of heart-tugging holiday spots with this wonderfully lit character work from Psyop directors/co-founders Marie Hyon and Marco Spier thru Stink and Berlin agency Heimat. Check the making-of for more from Marie and Marco. [Read more]
IKEA: Get Cheras to Cheras
IKEA’s new store in Cheras, Malaysia is about to become the retailer’s best known location thanks to this brilliant, absurdist romp from Paris-based Stink director/mixed-media artist Louis Nieto through BBH AP powered by clever lyrics and a killer track from Fuse Adventures in Audio. [Read more]
Behind the Scenes with MPC on Assassins Creed, Black Flag: “Defy”
MPC won the only VFX Film Craft Gold Lion handed out at Cannes this year for this complex and ambitious :90 Assassins Creed, Black Flag: “Defy” spot directed by Adam Berg at Stink thru the Sid Lee agency in Paris. Have a look at how MPC’s VFX team, led by Franck Lambertz and Fabian Frank pulled it off, then watch the finished spot below.
BTW the Cracks: Glassworks “Freeview: Pond View”
Stink directing duo Jake Knight and Ryoko Tanaka (aka Ne-O) teamed with Glassworks to create this CG/live action Westside Pond Story based on Leo Burnett London’s creative. Powered by The Kinks’ classic “You Really Got Me,” the spot somehow slipped by us back in October. Check the making of clip here. [Read more]
