Cheerios “Good Starts” Spot by Caitlin McCarthy and Parallel Teeth
From Strange Beast in London: “[Director/animators] Parallel Teeth and Caitlin McCarthy collaborate to direct a bright and flowing campaign for Cheerios. The goodness in the cereal goes on a journey being shared by friends and family, starting a chain reaction of happiness and smiles.
“The hand-drawn animation uses bold block colors textured to create a sense of depth to the world. Surprising but seamless transitions give the film dynamic energy, moving us from shot to shot with humor and joy.”
Client: General Mills
Agency: Anomaly LA