Cheerios “Good Starts” Spot by Caitlin McCarthy and Parallel Teeth

From Strange Beast in London: “[Director/animators] Parallel Teeth and Caitlin McCarthy collaborate to direct a bright and flowing campaign for Cheerios. The goodness in the cereal goes on a journey being shared by friends and family, starting a chain reaction of happiness and smiles.

“The hand-drawn animation uses bold block colors textured to create a sense of depth to the world. Surprising but seamless transitions give the film dynamic energy, moving us from shot to shot with humor and joy.”
 
Cheerios Good Starts commercial | STASH MAGAZINE

Cheerios Good Starts commercial | STASH MAGAZINE

Cheerios Good Starts commercial | STASH MAGAZINE

Cheerios Good Starts commercial | STASH MAGAZINE

Cheerios Good Starts commercial | STASH MAGAZINE

Cheerios Good Starts commercial | STASH MAGAZINE

Client: General Mills

Agency: Anomaly LA

Production: Strange Beast
Director/animator: Caitlin McCarthy, Parallel Teeth

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