Permanent Collection

Clint Chang & Psyop Amp the Apps for Apple Japan

Posted on Tuesday, April 7, 2026

Psyop director Clint Chang corrals a small army of international artists and animators into a three-spot campaign for Apple Japan thru TBWA\Media Arts Lab Tokyo, with Psyop and Hakuhodo Product/REDHILL sharing post duties.

Powered by an unreleased track from K-Pop group IVE, the barrage of animation styles includes work by Buda and Shotopop from Psyop’s own roster, plus CG artist/CD Haruko Hayakawa, stop-motion artist Aurelie Denans, 2D/3D illustrator Anastasiia Sharandina, manga artist Chika Umino, illustrator/animator Minji Moon, artist Zach Rosenbrugh, CG artist POOL, and illustrators Chalkboy, Eiko Ojala, and Hikaru Ichijo.

“Manga, Creative Tools, Recipes” (above)

“Games, Notes, Taxis”

“Messages, News, Games”

Images

Cute cartoon animals in hats and scarves, inspired by Psyop’s playful style, set up a wooden camp in a sunny field with flowers, balloons, and a forest. Some work together while others play or watch happily. Frame from Stash Magazine article.

A manga collage featuring various panels, including a young man in glasses reaching forward intensely, a shogi board, and emotional scenes with Japanese text. The center displays a large stylized A symbol, echoing the Psyop themes found in Apple Japan campaigns. Frame from Stash Magazine article.

Top view of a yellow pot on a stove with boiling vegetable soup—carrots, broccoli, celery, and onions. Nearby are chopped veggies, cabbage, peeler, and cutting board on a yellow surface; the scene evokes a vibrant Apple Japan ad by Psyop. Frame from Stash Magazine article.

Colorful digital art interface showing a palette, brushes, and tools overlain on swirling multicolored shapes with the Apple App Store icon in the center, inspired by Psyop’s creative design style for Apple Japan. Frame from Stash Magazine article.

A colorful, abstract illustration of a baseball player swinging a bat at a baseball, with a large yellow and white capital A overlaid in the center. The background features dotted and diagonal line patterns, inspired by the bold style of Clint Chang. Frame from Stash Magazine article.

Credits

Client: Apple

Agency: TBWA\Media Arts Lab Japan & Korea

Production: Psyop
Director: Clint Chang
Artist/Animator: Buda, Chalkboy, Aurelie Denans, Haruko Hayakawa, Hikaru Ichijo, Minji Moon, Eiko Ojala, POOL, Zach Rosenbrugh, Anastasiia Sharandina, Shotopop, Chika Umino

Post/edit: Psyop, Hakuhodo Product/REDHILL

Music: IVE “Fashion”

Stephen Price

Stephen is the co-founder/CD of Stash Media Inc. and the executive editor of Stash Magazine and the Stash Permanent Collection.
Follow on LinkedIn, X, and Instagram

Category: Advertising, Animation, Character Animation, Featured, Illustration, Motion Design · Tags: Anastasiia Sharandina, Apple, Aurelie Denans, Buda, Chalkboy, Chika Umino, Eiko Ojala, Haruko Hayakawa, Hikaru Ichijo, Minji Moon, POOL, Psyop, Shotopop, TBWA\Media Arts Lab, Zach Rosenbrugh