Finnish cartoonist Milla Paloniemi adapts her beloved character Kiroileva siili (cursing hedgehog) and his fondness for foul language to the green initiative of Helsinki conglomerate Kesko in this lovable spot called “Kiroileva Hiili” (cursed carbon).

Directed and animated by Jouko Raudasoja at Boutique in Helsinki thru Finnish agency Wörks.
 

Client: Kesko

Agency: Wörks

Production: Boutique
Director: Jouko Raudasoja
2D Animator: Jouko Raudasoja
Character Designer: Milla Paloniemi
Line Producer: Sanna Louhivaara
Executive Producer: Misha Lagerstedt
Sound Designer: Dennis Dogancay