The MPC crew in New York provides the VFX and post glue holding together 100 rollicking seconds of art and action in this spot from Anonymous Content director Marco Prestini for Dell’s new global “Youniverse” campaign thru VMLY&R.

MPC creative director Alvin Cruz: “Creating the five different worlds was by far the biggest challenge of the campaign, yet the most creatively rewarding for our team.

“We wanted to create a sense of visual poetry through Avant-Garde layouts and illustrations. Our team collaborated with director Marco Prestini in Italy and illustrators in Japan.

Renato Ferri Carone, 2D Lead at MPC: “We knew the visual execution of this would be the key to succeeding creatively. It was essential to create a continuous movement throughout the film, with the VFX elements and sequences leading to the final illustrations.”

Watch the before and after reel:
 

 

Agency: VMLY&R

Production: Anonymous Content
Director: Marco Prestini
Managing Director: Eric Stern
Executive Producer: Lori Stonebraker
Head of Production: Kerry Haynie
Sales Representative: Paul Muniz & Stacie Gillman
Line Producer: Malachy McAnenny
DP: Mauro Chiarello

Service Company: Radioaktive

VFX/post: MPC New York
On-Set VFX Supervisor: Jim Radford
2D Lead: Renato Ferri Carone
3D Lead: Andrew Ortiz
Animator: Daniel Semanas
Colorist: Ricky Gausis
VFX Producer: Nicole Melius
EP: Chris Connolly
Production Coordinator: Stephen Dierks
Creative Director: Alvin Cruz
Design: Gianna Yarull Urena, Roger Hom
Finishing: Tom McCullough, Mat Ellin

Editorial: Rock Paper Scissors East
Managing Director: Eve Kornblum
Producer: Lisa Barnable
Editor: Mikkel Nielsen
Assistant Editor: Alex Liu

Sound: Wave
Sound Designer & Mixer: Chris Afzal
Executive Producer: Vicky Ferraro
Producer: Eleni Giannopoulos

Music:
“Rabbit Hole” by Why Mona
Written by Joanna A. Jones and Armond Arabshahi

Remix/arrangements: Squeak E. Clean Studios
Remixers: Stuart Welch, Zac Colwell
Creative Director: Zac Colwell
Senior Producer: Danielle Toporoff