Director and art director Danaé Gosset leads the team at Pencil Studio into what she calls “an abstract and psychedelic visual exploration of self-introspection and imagination” for London producer/musician TSHA.

Danaé Gosset: “For this video, we used prompt-based AI technology to generate the backgrounds. We then produced and layered a lot of 3D animations, footage, and illustration on top of it to make the video feel special and tailored to the song.

“We then proceeded to illustrate individually all of the frames with a variety of mediums such as watercolor, gouache, acrylic, colored pencils, and pastel.

“As the last coat, we re-generated the entire hand-illustrated video through a style transfer AI program. We set it to more or less opacity in some areas of the video, to act like a digital glaze on top of it, without losing the hard labor of the handmade quality.

“The story we aimed to communicate is about escaping, embracing, and surrendering to the unexpected. Pushing the metaphysical and mystical sense of the human experience, feeling that we belong from the sole exploration of our minds and into the infinity of space.”
 

 
Artist: TSHA

Production: Pencil Studio
Director: Danaé Gosset
Art director: Danaé Gosset
3D Lead Design/Animation: Vasco Gross
3D Character Animation: David Bonilla
2D Animation: Britton Korbel, Isabel Stub, Amy Cho, Ewan Creed, Gabby Sibilska, Emma Zwickert
Titles Designer: Julie Pavia

Thanks: Patricia Gloum