Marilena Vatseri, EP/managing director at NOMINT in London: “Natural beauty products brand Faith In Nature has launched its first-ever awareness campaign helping everyone make greener decisions by asking a simple question ‘What would nature say?'”

“The proudly independent family company collaborated with Simeon Rose and Anne Hopkins of Dream Quickly to create a musical celebration of nature to introduce the old brand to new fans in a way that feels relevant today.

“NOMINT directors Odd Bleat turned the song into a cheerful animated musical manifesto full of quirky characters.

Simeon Rose, CD at Dream Quickly: “We wanted an idea that would cut through the greenwashing and confusion and give people a simple filter to help them make better decisions for both themselves and the planet.

Manos Gerogiannis, co-Founder/CD at Odd Bleat: “For the animation, our goal was for the viewer to feel like they are participating in a beautiful journey into this festival of Nature so we created smooth transitions between the different scenes.

“We wanted all the characters, trees, animals to follow all the lyrics of the song, so we used lipsync. Also, by using frame by frame animation and by lowering the overall frame rate, we gave the whole spot a more hand-drawn and cut-out feeling.”
 

 
Client: Faith In Nature

Agency: NOMINT. Dream Quickly
Executive Producer: Marilena Vatseri

Production: Odd Bleat
CD/AD: Yannis Zoumakis, Manos Gerogiannis
Illustrator: Yannis Zoumakis, Agela Patsiada
2D Animator: Manos Gerogiannis, Spyros Loran, Agela Patsiada,
Cell Animator: Alexandros Apostolakis, Manos Gerogiannis
Producer: Marianna Papachristodoulou

Animation/design:
CD/director: Manos Gerogiannis, Yannis Zoumakis

Music: Mat Dobson
Lyrics: Anne Hopkins
Singer: Natalie Palmer
Sound design: Gez Lloyd

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