Frame Draws the Curtain on Kvadrat’s Waves System

Following their recent film for HAY, the CG motion crew at Frame are back with another beautiful interior design product film, this time for Kvadrat Acoustics and Fosters + Partners Industrial Design.

Thomas Bay, co-founder at Frame: “Waves is a new acoustic curtain solution designed to create adaptable soft rooms within open-plan interiors. The system rethinks the curtain as a flexible architectural element – capable of shaping interiors, improving acoustic comfort, and responding to changing user needs.

“The film highlights the highly adaptable nature of Waves integrating with existing architectural structures and also communicates performance, as the product provides a sound transmission loss of 12–15 dB and up to 70% noise reduction.”
 

Images

 
Close-up of wavy, layered Kvadrat fabric in shades of blue and gray, arranged in soft folds against a light background. The textures and curves create an abstract pattern reminiscent of gentle waves. Frame from Stash Magazine article.

Top-down view of three round wooden tables with four chairs each, separated by a wavy blue Waves partition and a straight wooden Frame divider on a light tiled floor. Frame from Stash Magazine article.

Minimalist room with light wooden tables and benches, a red vertical divider, Kvadrat Waves Curtain, and outlines of furniture sketched on the light floor—an aesthetic captured in the product film by Frame, viewed from above. Frame from Stash Magazine article.

A small wooden chair sits in front of tall, wavy Kvadrat curtains in shades of purple, red, blue, orange, and green, creating a modern and abstract interior scene. Frame from Stash Magazine article.

A model of an indoor space with a wooden frame and partitions in red, blue, gray, and light purple—featuring Kvadrat Waves Curtain as seen in the Foster + Partners product film by Frame—separates small areas furnished with tables and chairs. Frame from Stash Magazine article.
 

Credits

 
Client: Kvadrat Acoustics

Production: Frame
Director: Frame