Permanent Collection

Frame Draws the Curtain on Kvadrat’s Waves System

Posted on Sunday, June 21, 2026

Following their recent film for HAY, the CG motion crew at Frame are back with another beautiful interior design product film, this time for Kvadrat Acoustics and Fosters + Partners Industrial Design.

Andreas Ibsen, CD at Frame: “Waves is a new acoustic curtain solution designed to create soft rooms within open-plan interiors. The system rethinks the curtain as a flexible architectural element – capable of shaping interiors, improving acoustic comfort, and responding to changing user needs.

“The product is complex: acoustic performance, textile materiality, a hardware system that ensures perfect draping, and both manual and motorized operation. The creative challenge was finding a framework that could hold all of this without becoming a product catalogue.

“The answer was to build the film around the world of scale model architecture, a visual language Kvadrat’s audience — interior designers and architects — inhabit professionally.”

“The answer was to build the film around the world of scale model architecture, a visual language Kvadrat’s audience — interior designers and architects — inhabit professionally. This gave the film permission to strip away finished interiors entirely and show only what was needed to tell the story.

“Underpinning this was a fully procedural system built to replicate the actual mechanics of Waves: how the curtain hangs, folds, and travels along the rail in both manual and motorized configurations. This gave us a flexible rig we could reconfigure freely — exploring different scenarios, pushing into intricate hardware details, and changing colors or textiles across the range without compromising product accuracy.

“The acoustic performance of the curtain is made visible through sound wave sequences embedded in the film, grounding the measurements in the physical object rather than treating it as a separate graphic layer.

“Sound design ran alongside the edit from the beginning, shaping the pacing and reinforcing what the product actually does: change how a room sounds.”

Images

Close-up of wavy, layered Kvadrat fabric in shades of blue and gray, arranged in soft folds against a light background. The textures and curves create an abstract pattern reminiscent of gentle waves. Frame from Stash Magazine article.

Top-down view of three round wooden tables with four chairs each, separated by a wavy blue Waves partition and a straight wooden Frame divider on a light tiled floor. Frame from Stash Magazine article.

Minimalist room with light wooden tables and benches, a red vertical divider, Kvadrat Waves Curtain, and outlines of furniture sketched on the light floor—an aesthetic captured in the product film by Frame, viewed from above. Frame from Stash Magazine article.

A small wooden chair sits in front of tall, wavy Kvadrat curtains in shades of purple, red, blue, orange, and green, creating a modern and abstract interior scene. Frame from Stash Magazine article.

A model of an indoor space with a wooden frame and partitions in red, blue, gray, and light purple—featuring Kvadrat Waves Curtain as seen in the Foster + Partners product film by Frame—separates small areas furnished with tables and chairs. Frame from Stash Magazine article.

Credits

Client: Kvadrat Acoustics

Production: Frame
Director: Frame

Stephen Price

Stephen is the co-founder/CD of Stash Media Inc. and the executive editor of Stash Magazine and the Stash Permanent Collection.
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Category: 3D Style, Brand film, CG, Featured, Motion Design · Tags: Fosters + Partners, Frame, Kvadrat Acoustics