Papaya Films Sign Director and Photographer Lidia Estepa for UK Representation
February 6, 2026
In their latest work for Huawei, ECD Ant Baena and the motion team at FutureDeluxe up the stakes in the sleek-CG-product-film genre by anchoring this launch work for the MatePad Edge QXS with a blast of animated character action.
From FutureDeluxe: “To capture the idea that the product bridges the gap between PC and tablet, we focused on the concept of transformation, revealing the hardware through a kinetic expression of its internal power with the new chip and external elegance. The film is a rhythmic, abstract exploration of the device’s fluidity.
“The film is a rhythmic, abstract exploration of the device’s fluidity.”
“The narrative of the film moves between high-fidelity CG exteriors and abstract internal landscapes, highlighting its many features from the unique gravity ink brush to the powerful new chip that enables multi-tasking and video editing.
“This duality mirrors the QXS itself: a device that is as much about precise engineering as it is about the flow state of the artist.”
Assets:
Client: Huawei
Agency: VST
Production: FutureDeluxe
ECD: Ant Baena
CD: Conlan Normington
EP: Svet Lapcheva
Senior Producer: Nick Canham, Alex More
Junior Producer: Marina Bullinger
CG Artist: Matt Hopkins, Martin Cusano, Annie Ngo, Justin Fels , Matt Dippenaar, Dave Webster, Jake Wyand, Nick Scarcella, Nick Bauer, Cameron Fernandes, Kid Eight, Jordan Donaldson, Hernán Lindenbaum, Rifat Muharram, Dennis Tiege, Ismael Jimenez
Concept Artist: Glenn Thomas, Jim Manton
Modeler: Alex Whlyes Storyboard Artist: Ian Milne Character Animation: Ben Hubbard Character Rigging: Esteban Rodriguez
2D Animator/Compositor: Frankie Swan
Retouching: Marianna Peroulaki
Head of Global Production: Caleigh Illerbrun
Production Director: Ellis Garrod
Resource Co-Ordinator: Laura Palladini
