In direct contrast to the cool temperament of their recent spot for Arc’teryx (and the vast majority of the sports footwear category), the crew at FutureDeluxe choose a refreshingly irreverent and quirky direction for G/FORE’s G/18 golf shoe. [Watch]
Executive creative director Ant Baena leads the FutureDeluxe team in stirring up a whirlwind of contrast for heritage US footwear brand Red Wing Shoes to demonstrate “lightweight comfort and rugged durability can seamlessly coexist.” [Watch]
From the team at FutureDeluxe: “Working in close partnership with the Global Brand team at Amazon, we crafted a new cinematic opener, reimagining the Prime Video experience in motion for a global audience of over 200 million people.” [Watch]