Gabriele Calvi and Reframe Studio Keep it Fresh for SilverCare

In what may be the most fun dental care animation of all time, motion designer Gabriele Calvi and Milan’s Reframe Studio create a branded music video for Italian toothbrush/toothpaste brand SilverCare.

Gabriele Calvi: “I had total freedom from the client for creating this project. The starting points were the lyrics of the song (full of cheesy puns and wordplay about brushing teeth) and the super catchy beat and bass line.

“I tried to create a colorful and fun little world full of dancing teeth, fresh characters and seamless transitions to let the viewers flow through the song. The main goal of the video is to help kids and teens to remember to brush their teeth.”
 
 
Gabriele Calvi and Reframe Studio Sono Fresh Silvercare | STASH MAGAZINE

Gabriele Calvi and Reframe Studio Sono Fresh Silvercare | STASH MAGAZINE

Gabriele Calvi and Reframe Studio Sono Fresh Silvercare | STASH MAGAZINE

Gabriele Calvi and Reframe Studio Sono Fresh Silvercare | STASH MAGAZINE

Gabriele Calvi and Reframe Studio Sono Fresh Silvercare | STASH MAGAZINE
 
Client: Silvercare

Agency: Giulia Mandalà Consultancy

Production company: Reframe Studio
Director/animator: Gabriele Calvi

Music: Mastermind + Barf

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