CD Leo Mateus and director Rafael Eifler lead the Tendril design and motion team in crafting this launch film for the CB1 Bitcoin-backed credit card, the first physical product from US cryptocurrency exchange Coinbase.

From Tendril: “Inspired by the concept ‘Made by Metal’, we designed a teaser film that embodies the sleek sophistication of the card – from the stainless steel build to the embossed genesis block, a subtle nod to the blockchain technology that powers it.
 

“Blending realism with the intangible, we tell a story of technology and craftsmanship converging into a new kind of physical artifact.”

 
“A revolutionary product calls for a compelling story. The film unfolds into a material evolution; abstract elements coalesce into form layer by layer. Blending realism with the intangible, we tell a story of technology and craftsmanship converging into a new kind of physical artifact — literally and metaphorically built from the ground up.

“From the custom 1 EMV chip to Coinbase’s signature blue accents, each detail is revealed with cinematic precision. The interplay of light, weight, and texture creates a film that feels both tactile and elevated, coming together in an elegant reveal of Coinbase’s leap into the material world.

“Our initial approach was to use a mix of beauty shots with abstract shots of the card’s material. As the concept evolved, we shifted to a more linear narrative – expanding on our earlier ideas to depict the card’s conception through visual metaphors. Data becomes matter, concept becomes form, and slowly, the card takes shape.”
 
 

 
Client: Coinbase
Team: Allison Raich, Min Choi, Neil Ramanan

Production: Tendril
CD: Leo Mateus
Director: Rafael Eifler
EP: Ivelle Jargalyn
Producer: Niko Hook
Coordinator: Ayaka Kinugawa
Art Director: Sylvain Gaussens
Designer/Animator: Paulo Schmidt, Edin Agovic, Yeseong Kim, Rafael Cezar, Juliana Custódio, Sylvain Gaussens
Tech Lead/Assets: Flavio Diniz
Light/Render: Edin Agovic, Yeseong Kim
Compositor: Corey Larson

Sound Design: Wave Studios