Is This the Most Beautiful Orange Juice Ad Ever?

In a refreshing break from the tropes of sunny families and friendly farmers, Elastic CD Duncan Elms and the VFX team at a52 compose a sumptuous ad for Coca-Cola’s Simply brand.

The spot, produced thru Venice, CA, agency Cartwright, is a beautifully lit CG piece with a live-action pour and select product shots crafted over a 10-week schedule by Elastic with a 1-day table-top shoot helmed by director Rikky Fernandes at Her Studio.
 
 
Simply Orange Juice Say Yes to Simple ad by eleastic and a52 | STASH MAGAZINE

Simply Orange Juice Say Yes to Simple ad by eleastic and a52 | STASH MAGAZINE

Simply Orange Juice Say Yes to Simple ad by eleastic and a52 | STASH MAGAZINE

Simply Orange Juice Say Yes to Simple ad by eleastic and a52 | STASH MAGAZINE

Simply Orange Juice Say Yes to Simple ad by eleastic and a52 | STASH MAGAZINE
 
Client: Simply Beverages

Agency: Cartwright
Creative Director: Lydia Dunay
Art Director: Chelsea Ceasor
Copywriter: Meghan Lai
Producer: Alex Hoffman

Live-Action Production: Her Studio
Director: Rikky Fernandes
Creative Director: Duncan Elms
Director of Photography: Daniel Rothman
Live Action Producer: Lucia Tran
Prop Master: Billy Wesley
Food Stylist: Laura Kinsey, Danielle Marin
Production Manager: Brook Turner

Design Studio: Elastic
Creative Director: Duncan Elms
Editor: Javier Gonzalez, Rachel Fowler
3D Designers: Tony Zagoraios, Vaso Evangelopoulou, Elena Izanami, Renato Marques, Lee Buckley, David Hyatt, Min Shi
3D Animators: Lee Buckley, Alex Silver, Marios Tsaousis, Pantelis Tsiachri, Argyris Nochos
Character Animation: Bryan Cox
Dynamics: Miguel Salek, Jun Kim, Phi Pinyosophon
Modeling: Joe Panigua, Jose Limon
Color Pipeline TD: Andrew Young
Sr. Producer: Michael Ross
Production Coordinator: Angela Shin
Head of Production: Paul Makowski
Executive Producer: Kate Berry
Managing Director: Eve Kornblum

VFX: a52
VFX Supervisor: Andy Wilkoff
CG Supervisor: Lee Buckley
Lead Flame Artist: Stefan Gaillot
Flame Artists: Michael Vaglienty, Rod Basham
Online Artists: Matthew Monteleone, John Valle, Chris Riley
Tracking: Mike Bettinardi, Joe Chiechi
Producer: Michael Ross
Head of Production: Drew Rissman
Executive Producers: Patrick Nugent & Kim Christensen
Managing Director: Eve Kornblum

Color: Primary
Colorist: Ale Amato
Color Assistant: David Oh
Producer: Alex Zhao
Executive Producer: Christina Roldan

Library z-library project Library Z-Library Immediate Byte