Lightfarm Studios Hit Honda Helmets Head On

Lightfarm Studios: “In its campaign to promote its newest line of helmets, Honda decided to make a 100% 3D film, developed by Lightfarm at the invitation of Y&R.

“Under the motto ‘Protect Your Freedom,’ the purpose of the video was to demonstrate all Honda technology and safety contained in their helmets. To produce the video, our team used Cinema 4D, Octane, Houdini, Redshift and Zbrush.”

Agency: Y&R
VP of creation: Rafael Pitanguy
Creative Directors: Kleyton Mourão, Beto Rogoski
Copywriter: Flávio Cherem
Art Director: Denon Oliveira

Production: Lightfarm Studios
Director: Rafael Vallaperde
Concept Art: Giselle Almeida and Dieg Barcellos
Cinematography: Diego Maricato
CGI: Rafael Moco, Thiago de Sul, Marcelo Cabral, Kawe de Sá, Viviane Rodrigues and Alvaro Moreira
Editing, Post-production and Finishing: Thiago Paladino
Production assistant: Stefani Pimenta

Sound Mix: Antfood