Lobo_D&AD | STASH MAGAZINE

Lobo Crashes the D&AD with “Wish You Were Here”

Lobo breaks out their full range of production and animation skills to yank you back and forth in time to revisit more than 20 of adland’s most-award work for the UK’s prestigious D&AD awards.

“Wish You Were Here? offers an alternate, off-kilter and somewhat belated 50th anniversary tribute to the D&AD, summing up in an unusual way many highlights from over five decades of Pencil winners, it’s also part of a broader Call for Entries campaign aimed at generating awareness and excitement around the 2015 D&AD Professional Awards.

“We didn’t want to simply create a collage of pieces in a retrospective reel fashion. Our goal was to offer a creative reinterpretation of the Awards’ heritage… all the while keeping a coherent visual identity throughout, since D&AD is notorious for its strong brand integrity.”

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