Lobo Crashes the D&AD with “Wish You Were Here”
“Wish You Were Here? offers an alternate, off-kilter and somewhat belated 50th anniversary tribute to the D&AD, summing up in an unusual way many highlights from over five decades of Pencil winners, it’s also part of a broader Call for Entries campaign aimed at generating awareness and excitement around the 2015 D&AD Professional Awards.
“We didn’t want to simply create a collage of pieces in a retrospective reel fashion. Our goal was to offer a creative reinterpretation of the Awards’ heritage… all the while keeping a coherent visual identity throughout, since D&AD is notorious for its strong brand integrity.”