Master CG stylists Frame in Copenhagen continue their long-term collaboration with Danish lighting design company Louis Poulsen with a series of new films designed to unveil the brand’s 2022 Collection.⁠

Frame founder/EP Thomas Bay: “The creative challenge was to distill each product’s unique design story into a short sequence, whilst maintaining a sense of eye-catching playfulness.⁠

“Verner Panton is synonymous with primary colors and geometric patterns. His language is playful, happy and unpretentious. In this film [above], we explore the Panthella lamp and its unique shape characterized by its use of half circles.

“This iconic round 1930’s VL Studio lamp [below] was originally created for the architectural masterpiece Radiohuset (The Radio House) in Copenhagen as an on-air light. Consequently, the film features the lamp rolling through various interiors inspired by the Radiohuset.”
 

 

 

 

 
Client: Louis Poulsen

Production: Frame
Director/animator: Frame
Stylist: Mads Lindhardt Faber

Sound Design: Nina Liv