Lush Cosmetics “The Snow Fairy” by Feral Child

Aiming to “sprinkle kindness, courage, and confidence” this holiday season, London animation studio Feral Child (headed by Nella Addy and Rogan van den Berg) crafts a snow-laden fantasy in cosmetics retailer Lush’s first Christmas campaign.

“From the initial conversations with Lush, we were immediately drawn to their concept of this untraditional Christmas character, The Snow Fairy. It was a dream project to craft the story of discovering the Snow Fairy, with the broader message of self-discovery and acceptance.

“We envisioned everything from the characters to the environments, beginning with concept sketches and paintings, until we found the style.”
 
Lush Cosmetics The Snow Fairy Feral Child | STASH MAGAZINE

Lush Cosmetics The Snow Fairy Feral Child | STASH MAGAZINE

Lush Cosmetics The Snow Fairy Feral Child | STASH MAGAZINE

Lush Cosmetics The Snow Fairy Feral Child | STASH MAGAZINE

Lush Cosmetics The Snow Fairy Feral Child | STASH MAGAZINE

Lush Cosmetics The Snow Fairy Feral Child | STASH MAGAZINE
 
Client: Lush Cosmetics

Production: Feral Child
Director: Rogan van den Berg
Creative/Art Director: Nella Addy
ECD: Carl Addy
Storyboard: Nella Addy, Nicolas Rix Character Design: Nella Addy
Backgrounds: Nella Addy RedStrings Studios
Executive Producer: Liza Uys
Producer: Jovan Janari
Animation Supervisor: Nicolas Rix
Key Animation: Nicolas Rix, Nella Addy, Sasha Perdigao , Wafiq Abrahams, Skye Davis In-Between Animation: Nicolas Rix, Wafiq Abrahams, Sasha Perdigao, Tiaan Truter, Nella Addy, Skye Davis
Clean Up/Color: Nicolas Rix, Wafiq Abrahams, Sasha Perdigao, Tiaan Truter, Nella Addy, Tristan Chesselet, Skye Davis
Compositing: Dewald van der Merwe, Candice Wainwright

Music/sound design: Mountwavemusic (Matthew Dickinson, James Acker)

Immediate Byte