Material Focus’ HypnoCat Says Recycle Your Electricals

Working with agency Truant London, director Chris Boyle and the Private Island animation crew conjure an impossible-to-ignore CG spot for UK non-profit Material Focus and their Recycle Your Electricals campaign.

David Gamble, ECD/co-founder at Truant London: “HypnoCat was born to solve a tricky behavioral problem. His sole purpose is to stop people from binning their electricals and start recycling them. He allows us to say very functional and direct messages in a fun and engaging way.”

Charlie Lindsay and George Bartlett, Truant London ACDs: “The idea was hypnosis by earworm. We wanted to make something so fun and memorable that we’d have an army of people singing along and purr-suading humans everywhere to stop binning, and start recycling. And it’s already working. I’ve recycled my TV and there was nothing wrong with it.”
 
 
Material Focus Hypnocat Truant London Private Island | STASH MAGAZINE

Material Focus Hypnocat Truant London Private Island | STASH MAGAZINE

Material Focus Hypnocat Truant London Private Island | STASH MAGAZINE

Material Focus Hypnocat Truant London Private Island | STASH MAGAZINE

Material Focus Hypnocat Truant London Private Island | STASH MAGAZINE
 
Client: Material Focus
Executive Director: Scott Butler
Marketing and Behaviour Change Lead: Vanessa Gibbin
Marketing and Communications Manager: Charlie Porter

Agency: Truant London
Creative Director: David Gamble
Creative Team: Charlie Lindsay & George Bartlett
Designer: Emily Forrester
Producer: Chris Williams
Head of Music: Jemma Skidmore
Music Supervisor: Luke Georgiou

Production: Private Island
Director: Chris Boyle
Producer: Áine O’Donnell

Music: JOLT
Sound Design: Gary Turnbull, GCRS

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