Permanent Collection

Mathematic & Dave Arcade Wish You Happy Internetting

Posted on Friday, September 18, 2026

Working with art from Salt Lake City illustrator Dave Arcade, director Mathieu Betard and the animation team at Mathematic in Paris serve up 10 slices of tasty isometric maximalism for Telstra thru Bear Meets Eagle On Fire.

Micah Walker, CCO at BMEOF: Everyone has their own internetting interests and quirks that make service and performance matter to them. We wanted to highlight those in a way that felt celebratory, and then offer them deals and upgrades that feel more tailored to those interests.

Alita McMenamin, Head of Brand and Marketing Communications at Telstra: People aren’t excited about download speeds, they are excited about what they can do online. Happy Internetting shifts the spotlight from technology to the people, celebrating their passions, interests and the communities that make the internet such an important part of daily life.

Images

A cartoon blue dog with glasses sits in a vibrant, cluttered room inspired by Dave Arcade, filled with sneakers, clothes, toys, a bicycle, posters, and robots on an orange-and-blue background. Frame from Stash Magazine article.

A colorful room filled with quirky, cartoon animal characters with toast-shaped faces, lounging, eating, and playing in a scene reminiscent of Dave Arcade’s playful style. A giant bird peers in from the window. Odd objects like yarn, pastries, and an ice cream cone fill the mathematically whimsical space. Frame from Stash Magazine article.

A woman cooks in a colorful kitchen, viewed from inside a mouth—a playful twist reminiscent of Dave Arcade’s vibrant style. The busy kitchen is filled with groceries, appliances, and quirky signs saying LET THE GIRL COOK. She wears glasses and a pink shirt that reads YES CHEF, immersing herself in her own world of culinary mathematic precision. Frame from Stash Magazine article.

A group of fantasy characters, including a wizard, knight, elf, and demon, play a tabletop RPG in a colorful room filled with books, snacks, monster heads, and a large green dragon peering over them—a scene bursting with mathematic puzzles and playful energy reminiscent of Dave Arcade’s vibrant style. Frame from Stash Magazine article.

A colorful, isometric room filled with retro gaming consoles, posters, neon signs—including a glowing “Happy Internetting”—a robot character, scattered items, and arcade machines on a blue floor with an orange wall background reminiscent of the Dave Arcade aesthetic. Frame from Stash Magazine article.

Credits

Client: Telstra

Agency: Bear Meets Eagle On Fire
CCO: Micah Walker

Partner Agency: +61

Illustrator: Dave Arcade
Producer: Kelly Barbero
Senior Project Manager: Camille Valbusa
Production Support: Theresa Zicolello
Representation: Closer & Closer

Animation: Mathematic
Director: Mathieu Betard
EP/Partner: Rebecca Rice
Senior Post Producer: Gouna Logan
Comp Supervisor: Daniel Rodrigues, Astrid Tessier
Animation Supervisor: Mathieu Betard, Leyla Kaddoura
Production Coordinator: Chiara La Selva, Robin Segura

Additional Animation: Josh Trotter

Sound: Rumble Studios
Sound Designer: Tone Aston, Daniel William
Composer: Jeremy Richmond
EP: Michael Gie

Stephen Price

Stephen is the co-founder/CD of Stash Media Inc. and the executive editor of Stash Magazine and the Stash Permanent Collection.
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Category: Advertising, Animation, Character Animation, Featured, Illustration · Tags: Agency: +61, Bear Meets Eagle on Fire, Dave Arcade, Mathematic, Rumble Studios, Telstra