Creative director Misha Petrick and his Berlin design and animation crew capture all the frustration and absurdity of life’s mundane tasks in this expressive character spot, one in a new series for Tinkoff Bank cashback debit cards.

Director Ruslana Mirzaalieva: “Together with Tinkoff, we created debit card designs and a series of videos about stress. Sometimes the last straw can be a flash drive that refuses to obey the laws of physics. To avoid self-liquidation from an excess of emotion, we suggest taking a deep breath and a break.

“The peculiarity of advertising animations is that they cannot show fire hazardous situations, cutting objects, aggression, and so on. The challenge for us in this film was to find a suitable ending where there would be a release of tension, but no aggression or dangerous situations. For this story, we chose realistic 3D, unsaturated colors, and a light noir vibe”.
 
 

 
Client: Tinkoff Bank

Production: Petrick
Creative Director: Misha Petrick
Director/Art director/Storyboard: Ruslana Mirzaalieva
Idea: Ruslana Mirzaalieva
Writer: Rinat Khusnutdinov
Copyright: Sergey Ilyukhin
Creative Producer: Nadya Petrick
Executive Producer: Polina Fufarova
Character Design: Valeria Lugovaya
Sculpting: Robert Kubus
Rigging: Ravshan Gaziev
Lead Animator/Animatic: Vova Orlov
3D Animation: Anya Pozdeeva, Masha Kolpakova
Environment Design/Modeling: Sergei Ryzhov
Look Development/Assembly: Yaroslav Kuryanovich

Music/sound design: Alexander Maslyuk